Emma: “TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo’s lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like “OKAY, REFLECTION, YOU GOT THIS” before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.”

Promising review: “I‘ve tried just about every concealer out there, and, surprisingly, this is the best. I say ‘surprisingly’ because I am one of those persons who tends to dismiss any makeup that costs less than $100 a pop. (I’m a big believer in ‘you get what you pay for.’) I’ve found it to be very moisturizing and it’s caused me no irritation at all. It’s very easy to apply, and I love the fact that the sponge applicator is antimicrobial. I don’t like to worry about germs, but I also don’t like to be constantly disinfecting. This concealer lasts all day, at least for me. It certainly makes my under eye area look much brighter. I apply it before my tinted moisturizer and kind of blend the two together where they meet, without really covering the concealer. While this conceals dark areas, it doesn’t give you that silly white look under the eyes that some concealers can give. Since the skin under our eyes is usually much more delicate than it is on other areas of our face, a lot of under eye concealers can cake. I hate that. I’ve worn this concealer for 16 hours at a time, in the dry, recycled air of a jet plane, and it has never caked, and I have dry skin. Very dry skin.” —Coloratura Kiki

Check out BuzzFeed’s full Maybelline Instant Age Rewind Concealer review for more info.

Get it from Amazon for $8.80+ (available in 17 shades).

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