U.S.-based digital marketing platform Constant Contact has agreed to acquire Vision6, an SMS and email marketing platform in Australia. Constant Contact is focused on delivering all-in-one marketing services for small businesses, while Vision6 provides marketing solutions, local customer support and data security for small businesses, government departments, nonprofits and marketing agencies.
The deal is expected to grow Constant Contact’s presence in Australia and offer Vision6 customers comprehensive digital marketing from Constant Contact.
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Why we care. Marketing technology is transforming every industry, and raising expectations for consumers in their engagement with small businesses and nonprofits. To meet these demands, marketing solutions have to be one-stop and affordable, creating the need for many of the same marketing services found within enterprises that can be provided for smaller organizations in North America, Australia and everywhere in between.
About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.