Don’t get distracted: Marketoon of the Week

Productively Unproductive cartoon

This week’s Marketoonist gives some extra attention to our age of distractions.

Fishburne’s take: Leaders can influence how their teams use always-on 24/7 tools like Slack to avoid the drawbacks of always-on 24/7 working.  Shonda Rhimes’ email signature reads: “I do not answer calls or emails after 7 p.m. or on weekends, and if you work for me, may I suggest that you put down your phone.” I think the same tone could be set by leaders in the age of Slack.  We have to learn to navigate the tradeoffs of faster communication and productivity — and set boundaries.

Why we care. Work-from-home expanded the possible hours that someone could get work done while balancing all the unexpected life challenges that came with a global pandemic. It also eliminated the ambiguity of in-person workspaces: should I walk two desks over and tell my coworker something, or should I Slack them? (Answer: you should have Slacked them.)

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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