How customer-obsessed marketers succeed with personalization

Watch Oracle Advertising and CX’s on-demand webinar to hear how real marketers use personalization to drive growth, loyalty, and engagement.

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In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. Hear about:

  • Forrester’s latest research into personalization trends
  • Insights and tools to help make the personalization process work from special guest Rusty Warner of Forrester  
  • Success stories and lessons learned in determining the right approach to personalization from marketing experts at Sleep Number, Dow Jones, and TIGI

Watch on demand now


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

About Oracle Advertising and CX: Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and CX is a connected suite of applications that goes beyond traditional CRM to help you create and nurture lasting customer relationships. Build a complete view of every interaction and every customer, no matter how and when they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

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