The major hub for Republican voter
data has undergone a shake-up at the highest level, according to multiple
Republican sources.

The Data Trust, the GOP’s
clearinghouse for voter data, has brought in a new president and 
CEO to lead the data exchange for Republican
organizations and campaigns. Jon Black, a 
longtime Republican operative, has
done stints at the Republican National Committee, the digital team for Mitt
Romney’s 2012 presidential campaign, and the Republican state parties in
Michigan and Virginia, among others. Black is currently a senior adviser at the
RNC.

Henry Barbour, the chairman of the
board of the Data Trust, announced Black’s ascension in a Monday afternoon
email obtained by
The New Republic.

“On behalf of the Data Trust Board
of Directors, I am pleased to share with you that we have hired Jon Black to
serve as our next president and CEO,” Barbour wrote in the email. “Jon comes
with strong credentials and experience to help Data Trust successfully carry
out our mission to provide the absolute best political data in the country.”

The news is, yes, as insidery as it
gets in Washington political circles. But it’s also the latest development in
the ongoing escalation war between Republicans and Democrats vying to have the
edge on voter data. And it’s a war Democrats have been the underdogs in lately.

Karl Rove, in a 2019 Wall
Street Journal
column briefly summarizing the voter data wars between
the two parties, started his piece by writing: “An arms race is under way that
will deeply affect America’s future.” He relayed that, circa 2012, Democrats
“dominated the data battlefield, using more-advanced tools to pinpoint 15
million swing voters vital to President Obama’s re-election.”

The emphasis Rove put on the “data
battlefield” is warranted. Voter data files allow campaigns to predict how their
supporters and voters in general will turn out and which voting blocs need more
attention. A good voter file like the one the Data Trust aims to nurture is
essentially a campaign’s GPS or Google Maps in any serious congressional,
statewide, or presidential campaign. In an era when a presidential candidate
can win a state and its electoral votes by a margin of only tens of thousands,
quality voter files can be the deciding tool between victory and defeat. Hillary
Clinton’s loss to Donald Trump was only by 78,000 votes across three states.
Some critics have
blamed
her data analytics and voting models.

In recent years, Republicans have
worked to catch up, and at moments have had the edge on the voter data front while
Democrats, through ActBlue, have retained superiority in small dollar
donations. In recent years, Republicans started WinRed as their alternative to
ActBlue. ActBlue is still the
dominant
fundraising platform of the two these days.

There’s a sort of ping-pong cycle
to these developments. In 2020, after years of resisting the GOP’s approach to
data, then–Democratic National Committee Chairman Tom Perez
brought
in Howard Dean to start Democrats’ own version of the Data Trust. Up to
that time, Democrats had largely been complaining that Republicans were
breaking laws barring campaigns from working in coordination with outside
groups like the Data Trust. Perez’s hiring of Dean constituted an admission
that such complaints were a fool’s errand. Democrats also felt they had begun
to lag behind Republicans in this arena.

Under Dean, Democrats have started
the Democratic Data Exchange, a private company started to help campaigns,
liberal groups, and Democratic committees with data and voter files. Dean told
The
Washington Post
that the DDE’s work helped power Governor Andy Beshear’s
narrow victory in Kentucky in 2018. “Data is incredibly valuable,” Dean told
the paper.

The Data Trust has already experienced
top-level leadership turnover this year. In May, Republican operative Chris
Carr, an alumnus of the RNC and Donald Trump’s campaign, was brought in to serve
as a senior adviser.

By June, Carr was promoted to
interim CEO and replaced Matt Lakin. According to Politico, that shake-up
came “amid concerns from top Republicans about the party’s data infrastructure
following the 2020 election.”  

At the time of Carr’s succession,
Republicans felt the Data Trust was starting to lose its lead on updating the
voter file and innovating. The addition of Black shows that party officials are
continuing to keep a close eye on the voter and data provider.

“We
had a great search process with a number of outstanding candidates, and the
board unanimously voted to hire Jon Black. Jon has a great blend of political
and data experience, skills and knowledge that make him a great fit,”
Barbour said in a statement to TNR. “Data Trust has the best political
data in the country and is envied by Democrats; Jon and the Data Trust staff
are going to put more separation between our data and the Democrats’.”  

The Data Trust’s moves and the Democratic Data
Exchange’s creation each illustrate both parties’ sense that innovation and hypervigilance over voter engagement and
information
will be the deciding factor in the next election cycle. Republicans say they
have the wind at their back in 2022 campaigns, and Democrats say they shouldn’t
be counted out. A good hub for voter data could decide who’s right. 

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *