With the long-awaited launch of its own activewear line, Peloton is sure to become even more ubiquitous. As of today, the company is launching Peloton Apparel, the first collection to be made up almost entirely of its own private label.
The company has previously partnered with other companies to produce Peloton-branded pieces, sold some limited basics in store, and dropped seasonal styles online since 2014. But the launch of Peloton Apparel marks the first time it’s been able to really dig into what its community members—and all-star trainers—want in workout clothing on a large scale, Jill Foley, V.P. of apparel at the company, tells SELF.
The collection is based around four different types of fabric and includes pieces aimed at pure performance as well as low-impact activity and even some work-appropriate styles. Those fabrics include Cadent, which is a stretchy, soft performance jersey with moderate compression; Move Mission, a mid- to high-compression buttery quick-drying fabric meant for high-performance activities; Essential, which Peloton refers to as a “second skin” fabric with light compression; and Lite Lines, which is a moisture-wicking lightweight jersey knit.
This massive Peloton Apparel drop includes men’s and women’s items such as sports bras, leggings, bike shorts, running shorts, joggers, long-sleeve tops, short-sleeve tops, tank tops, sweatshirts, hoodies, and (somehow) more. Many styles are available in sizes XS to 3X, but some are only available up to XL or XXL.
When thinking about the collection, the brand only ever wanted to “enhance the member experience” of a Peloton workout, Foley says. Wearing a sports bra that pinches uncomfortably or a shirt that leaves you chafing and drowning in sweat can ruin a run, and that can throw off an entire day. So, when testing out pieces, Foley says her team relied on real-time feedback from Peloton trainers as well as Peloton users.
That emphasis on how the clothes make you feel led the designers to include some uplifting details, like the words “Together we go far,” a little affirmation familiar to any Peloton fan, hidden under the collar of a jacket or written in small letters along the side of a pair of bike shorts. Ultimately, Foley says, the collection is a way for Peloton community members to feel like even more of a community, whether that means showing off with a bold logo or wearing the same T-shirt they saw on their favorite trainer, and to take those good endorphin-fueled feelings off the mat, treadmill, or bike and into the rest of their day.
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