It can be confusing: Tom Brady, Tampa Bay Buccaneers quarterback, seven-time Super Bowl winner, and arguable football GOAT, has launched BRADY, a clothing company. And Brady’s BRADY is for Brady, in a way: “I’m in a locker room with a lot of different guys and body types,” Brady, 44, tells Men’s Health about the genesis of BRADY. “We want to wear things that we can wear to our training facilities [and] when we come home on the weekends.”
But Brady’s BRADY is also for you, not just himself and his superhuman ilk: “The intention was to create a brand and collection that was worn for all the different activities that we do,” he says, before seamlessly switching to the second-person: “That could be golfing, playing with your kids, taking your dogs for a walk, going on a date with your wife,” Brady, the man, tells you about BRADY, the brand. “There are functional performance products tailored really well that people can wear in every aspect of their life.”
Like Brady himself, who is headed to the playoffs in this, his 22nd season in the NFL, the BRADY clothing brand has been a long time coming. Conceived four years ago with Jens Grede, the serial Kardashian company-launcher (Good American denim, Skims shapewear, and Safely cleaning products), the pair brought on New York designer Dao-Yi Chow, who’d previously held berths at Sean John and Donna Karan, and who still runs his own streetwear label, Public School. Their collaboration has produced breathable, movement-friendly pieces which draw from professional sports-level design and are cut from performance fabrics the company claims it has spent more than three years developing. The debut collection, which launches on the company’s website today and on Nordstrom.com and select locations a week later, includes 45 pieces split into three basic silos: LIVE, a lifestyle capsule; TRAIN; a performance capsule; and a general merch category for those to whom Brady, the man, supersedes BRADY, the brand. Prices range from $20 to $495.
But BRADY is not content to rest on its Gen-X founder’s laurels; Brady mentions the company’s nine inaugural ambassadors, all but one of whom are Zoomer collegiate athletes taking advantage of the NCAA’s 2021 Name, Image, and Likeness (NIL) rule, which allows amateurs to receive compensation from outside of the organization. “We got by on just a couple hundred-dollar scholarship checks when I was in college,” Brady says. “But right now, it’s a very different time. It gives these kids the opportunity to be a part of what we’re doing. [It’s] really cool.” Football is, unsurprisingly, represented—Cade McNamara, the first quarterback in a decade to lead Brady’s alma mater the University of Michigan over arch-rival The Ohio State in 2021, and Jackson State QB1 Shedeur Sanders, whom Brady calls “a friend of mine,” are high on the list. Tennis, basketball, and hockey players are also there, as well as Pittsburgh Pirates slugger-in-waiting Henry Davis, which suggests that either Brady, BRADY, or both have a keen eye toward a number of sports’ future stars.
BRADY, the brand, is for Brady, the athlete. It’s for those on the Bucs’ roster, in the MLB dugout, and under the squat racks of some of the most elite college sports programs in the U.S. But it’s also for me, a mediocre runner, and you, a guy two weeks into a New Year’s resolution. “[BRADY is] for everyone,” says Tom Brady, the quarterback. “There’s an athlete in all of us. I believe that.”
BRADY Collection Highlights
The Football GOAT’s athleisure-leaning label hits at how men dress now. Men’s Health’s fashion director Ted Stafford shares standout pieces from the line.
ON THE MOVE / AT HOME
BRADY Structured Stretch Brady Pant
BRADY Engineered Knit Crew Neck Sweater
BRADY Zero Hydro Yard Long Sleeve Polo
BRADY Cotton Fleece Wordmark Short
HIKE OR ADVENTURE
BRADY Engineered Knit Full Zip Hoodie Sweater
BRADY Durable Comfort Utility Pant
BRADY Zero Hydro Yarn Short Sleeve Polo
Jon Gugala is a freelance writer based in Nashville who highlights the people that make the art, music, plays, and policies that change the world.
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