TL;DR: Opt for well-made, minimal chic products for your pet from Wild One.
In a time when millennials and Gen Zers can’t even agree on something as simple as a part or a pair of jeans, it’s pretty miraculous when a brand captures the attention of both generations. Wild One, a digitally native, function-first, and design-forward line of pet products, has managed to do just that.
When it comes to taking care of their dogs, millennials want products that they can trust. Their pets are like their children and they’ll only give them the best of the best. For Gen Z, pet products should be aesthetically pleasing and simple. A clean, sustainable concept is the cherry on top for both. Wrap that all in a nutshell and you’ve got Wild One.
The Wild One experience
Wild One is the first digitally-native, cross-category pet brand that offers a broad assortment of durable, functional, and well-designed everyday essentials for four-legged friends. Created out of frustration with the overly complicated pet market, the brand is known for its intuitive shopping experience, where dog parents can easily browse for exactly what they need — toys, treats, bowls, harnesses, leashes, beds, carriers, and other essentials.
Wild One offers one essential, meticulously-designed item in each major product category, then gives you a handful of color varieties to choose from. They even curate bundled collections for you to provide a simple one-stop shopping experience, free of decision paralysis and overwhelming options. Think of it as a one-stop shop for everything dog-related.
Aesthetic, function, and affordability
In order to create more thoughtful products for pets, Wild One seamlessly blended aesthetics with function. Rather than opting for the kitschy, outdoorsy, or delightfully tacky design of typical dog accessories, their aesthetic is sleek and minimal. There are no spiked collars, camo harnesses, or other excessive bells and whistles. Just clean, high-quality essentials in multiple colorways.
These aren’t your typical white-labeled, cheap plastic pet products either. The hard goods — like their popular triangle tug toy or their personalized bowls — are made with durable, high-quality materials, like 100 percent natural rubber and stainless steel.
Affordability is also a major factor in the thoughtful creation of pet essentials, which is why Wild One ensures their prices aren’t exorbitant. Sure, celebrities like Ariana Grande, Billie Eilish, and Kanye West use them, but their catalog is surprisingly attainable, with product prices ranging from $8 to $125.
There’s a lot to love about Wild One’s pet essentials, but perhaps the best thing about the brand is its dedication to helping at-risk pups find forever homes. Since its launch, Wild One has donated a portion of proceeds from every purchase to Badass Brooklyn Animal Rescue — a nonprofit network of rescuers, volunteers, and foster parents who help rescue, rehabilitate, and find homes for dogs from pounds in rural areas.
That’s a message every generation can get behind. Check out Wild One here.