Report: 50% of execs report improving customer data management is top CX priority

October 24, 2021 8:40 AM Image Credit: Getty Images A new Forrester survey commissioned by Capgemini, Salesforce, and MuleSoft reveals that 40% of businesses experience difficulty creating an integrated, 360-degree view of the customer from CRM/customer experience (CX) technology data. In April 2021, Capgemini, Salesforce, and MuleSoft commissioned Forrester to explore the central needs of…

4 things VCs get wrong about AI

October 24, 2021 6:21 AM Image Credit: Wayra/Getty Images VCs have a detailed playbook for investing in software-as-a-service (SaaS) companies that has served them well in recent years. Successful SaaS businesses provide predictable, recurring revenue that can be grown by acquiring more subscriptions at little additional cost, making them an attractive investment. But the lessons…