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Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race

06/05/2023 0

The 2023-24 upfront marketplace isn’t likely to get started anytime soon, agreed media buyers last week. That’s largely because marketers are holding off on approving…

Technology

How made-for-advertising publishers are stopping the ad industry’s sustainability goals

06/05/2023 0

For many publishers, sustainability has become a key pillar within their company mission statements. And now, as advertisers and their agencies start prioritizing low carbon…

Technology

Bic puts its ‘largest investment’ in over 5 years to pitching its new razor with influencers like Ariana Madix

06/05/2023 0

Razor market disruption kicked off the halcyon days of the direct-to-consumer boom with brands like Dollar Shave Club and Harry’s pushing people to reconsider their…

Technology

Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale

06/05/2023 0

The industry’s leading data onboarding company LiveRamp has discussed a potential sale in recent months, including to credit bureau Experian, according to sources familiar with…

Technology

Bank of International Settlement sets up channel secure from quantum breach

06/05/2023 0

sakkmesterke - stock.adobe.com The Bank of International Settlement has worked with two of Europe's central banks to explore preventing the security risks posed by quantum…

Technology

Sweden is developing its own big language model

06/05/2023 0

In 2019, a group of researchers at AI Sweden received funding from the Swedish Innovation Agency (Vinnova) for a project called Language model for Swedish Authorities. The goal was…

Technology

Apple WWDC 2023: Live updates

06/05/2023 0

A mixed reality headset is almost definitely on the agenda, but what else will we see?Apple is slated to hold its annual Worldwide Developer Conference…

Technology

Apple WWDC 2023 keynote: Watch it here at 1PM ET

06/05/2023 0

It's WWDC time, folks. Apple's Worldwide Developers Conference kicks off today with a keynote that's sure to be full of big news. We'll have full…

Technology

Reddit communities are ‘going dark’ to protest changes that would hurt third-party apps

06/05/2023 0

Reddit's potential threat to third-party apps is prompting a high-profile protest. Dozens of subreddits, including major examples like Earthporn, LifeProTips, ReactionGIFs and Videos, have declared…

Technology

All the big tech layoffs of 2023

06/05/2023 0

The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to…

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